When Alisa Purifico rides the New York City subway, she’s not glued to her phone trying to avoid eye contact with other passengers. Instead, she’s scouting the crowd for that special someone. When a cute guy or gal catches her eye, she approaches to ask if they’re single, sometimes opening the conversation by asking for directions or complimenting an outfit choice. Purifico is married, but she’s scouring Manhattan for mates for her clients at matchmaking company Three Day Rule , who’ve turned to a professional service to find the love online dating didn’t yield. She’s one of about 40 matchmakers at the company, which has a presence in 10 major U. A growing number of people are “outsourcing” their love lives to matchmakers like herself, Purifico says, especially as people are “incredibly, incredibly frustrated with dating” in the digital age. They’re more stressed out than they’ve ever been. The people skills and emotional intelligence required to thrive as a professional matchmaker can translate into a six-figure job. The company’s clientele tends to be professionals in their 30s, 40s and 50s, “because those people are the busiest or the most frustrated. They have the least amount of time,” Purifico said.
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At 48, Mr. DuBose, who works in research and development for a pharmaceutical company, had grown weary of looking for love on his own. He considered online dating a bust. Ice, who was recommended by a friend, appealed because he presented himself as a love coach armed with practical advice. The more constructive approach has become a way forward for many matchmakers, first in the age of internet dating and now in the age of Covid
Looking for “the one” in NYC can be tough. We all watched the struggles of Carrie, Samantha, Miranda and Charlotte on Sex and the City.
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Subscriber Account active since. It goes without saying that dating has changed a lot over the last few years. Swiping through apps like Tinder , Bumble , and Grindr is now the norm. Despite all these new ways of meeting people, we all like to play matchmaker at some point, connecting two friends on Instagram or setting up two people we love on a blind date. But if there’s one practice that doesn’t seem quite as common these days, it’s matchmaker as a profession.
For every Tinder and Grindr date I’ve been on and every incorrect “you’d love my friend” message I’ve received, I’d never given any thought to trying out an actual matchmaker.
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